Apple to end Product Announcement Desert during 2013 WWDC Keynote

There is a lot of anticipation mounting as Tim Cook, CEO of Apple, plans to deliver a keynote address tomorrow, June 10 at 10am PST. There is a lot riding on this keynote address, perhaps more than has been riding on the keynotes for the past number of years. There are 2 big reasons for this.

The first reason is that people are continually evaluating and analyzing Apple, post Steve Jobs. Every keynote that is delivered by Tim Cook is watched and analyzed with great anticipation (and fear by some) of how the company is doing. People want to see if Apple can continue to innovate and revolutionize product categories like they did with the original iPod, then the iPhone and the iPad. Personally, I don’t have any concern that Apple will continue to innovate and create incredible products that revolutionize product categories. It is part of the DNA of the company. Sure, things might look a little different under Tim Cook’s leadership, but incredible innovation continues and will continue.

The second reason is that we are in what can be called a Product Announcement Desert. This is the longest interval between an Apple keynote since the first announcement of the original iPhone back in 2007. Here is a chart that shows the gap in days between keynote product announcements from the past 3 years back to March of 2011.

Apple's Product Announcement Keynotes 2011-PresentAs you can see from the chart, the longest interval in the past 3 years before the current one was ended on March 7, 2012 and had a gap of 139 days. The most recent gap between keynote product announcements by Apple is a whopping 230 days, much larger than any in the past 3 years. So, needless to say, the anticipation is building and expectations are very high for the keynote happening tomorrow, June 10.

There are a few things that are sure about tomorrow’s announcement. First, Apple will introduce iOS 7 – the newest operating system for iPhone, iPad (Mini), and iPod Touch. Typically, Apple announces the new operating system at the World Wide Developer’s Conference (starting tomorrow, June 10) and then releases the software for general users some time in early fall of the same year. So, unless you are a developer, you won’t be able to test out the features of iOS 7 until around September of this year. iOS 7 is a sure thing as part of the announcement tomorrow. What is less sure but fairly certain is a new radio service that Apple will introduce. The Wall Street Journal published an article on June 9, 2013 titled “Apple Poised to Unveil Streaming Music“. This is a good sign that some type of “iRadio” service will be announced during the keynote address.

Whatever ends up happening at the keynote tomorrow, the expectations are high and Apple has a history of taking existing products and product categories and revolutionizing them. So, here’s to hoping for an incredible line-up of announcements tomorrow – an oasis in the middle of the product announcement desert! TeachMeiOS will provide a summary of all the announcements and features after they are announced.


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